Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
Year of publication: |
2008
|
---|---|
Authors: | De Wilde, Els ; Cooke, Alan D.J. ; Janiszewski, Chris |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 4, p. 437-449
|
Saved in:
Saved in favorites
Similar items by person
-
Stimulus Context and the Formation of Consumer Ideals
Cooke, Alan D.J., (2004)
-
Janiszewski, Chris, (2003)
-
When Absence Begets Inference in Conjoint Analysis
Alba, Joseph W., (2004)
- More ...