Attitude toward counterfeits and ethnic groups: comparing Chinese and Western consumers purchasing counterfeits
Year of publication: |
2009
|
---|---|
Authors: | Kwong, Kenneth K. ; Yu, William Y. P. ; Leung, John W. K. ; Wang, Kan |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 18.2009, 3, p. 157-168
|
Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | China | Ethnische Gruppe | Ethnic group | Vergleich | Comparison | Chinesen | Chinese (People) | Westliche Staaten | Western countries |
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