Attitudes of school directors towards in‐school marketing: an exploratory study
Year of publication: |
2002
|
---|---|
Authors: | Geuens, Maggie ; De Pelsmacker, Patrick ; Mast, Gitt |
Published in: |
Young Consumers. - MCB UP Ltd, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 3.2002, 3, p. 57-67
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Schools | Belgium | Attitude surveys |
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