Attitudes toward star ratings : generational differences among Indian consumers
Year of publication: |
2018
|
---|---|
Authors: | Chung, Christina ; Moriuchi, Emi ; Limbu, Yam B. ; Ganesan, P. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 2, p. 128-141
|
Subject: | Attitude toward online ratings | generational differences | Indian consumers | star rating involvement | perceived usefulness | perceived ease of use | purchasing intention | Indien | India | Konsumentenverhalten | Consumer behaviour |
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