Attitudes towards offensive advertising: an Australian study
Year of publication: |
1999
|
---|---|
Authors: | Waller, David S. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 3, p. 288-295
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Consumer attitudes | Consumer marketing | Ethics | Social responsibility |
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