Attracting consumers in the thriving cosmeceuticals market
Year of publication: |
2014
|
---|---|
Authors: | Phaiboon-udomkarn, Bongkot ; Josiassen, Alexander |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 30.2014, 8, p. 38-40
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Willingness to buy | Perceived risk | Cosmeceuticals | Expert opinion | Product-country image |
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