Attributes of Likeable Television Commercials in Asia
Year of publication: |
2008
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Authors: | Fam, Kim-Shyan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 3, p. 418-432
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Saved in:
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