Attributes of the Blumenau (Brazil) brand from the residents’ perspective, and its influence on the decision to stay in the destination
Year of publication: |
2017
|
---|---|
Authors: | Zucco, Fabrícia Durieux ; Reis, Clóvis ; Anjos, Sara Joana Gadotti dos ; Effting, Samara Jane ; Pereira, Melise de Lima |
Published in: |
International Journal of Tourism Cities. - Emerald Publishing Limited, ISSN 2056-5615, ZDB-ID 2814780-7. - Vol. 3.2017, 1, p. 43-55
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand positioning | Marketing | City branding | Tourism | Regional development |
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