Auditing corporate consumer affairs to increase consumer satisfaction
Larry J. Rosenberg; John A. Czepiel
Year of publication: |
1977
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Authors: | Rosenberg, Larry J. ; Czepiel, John A. |
Published in: |
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976. - Cambridge, Mass. : Marketing Science Institute. - 1977, p. 365-381
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