Auditing social media : a governance and risk guide
Peter R. Scott, J. Mike Jacka
| Year of publication: |
2011
|
|---|---|
| Authors: | Scott, Peter R. ; Jacka, J. Mike |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Internet marketing. | Social media. | Business enterprises--Computer networks. | Customer relations--Technological innovations. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 187 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-11-806175-6 ; 1-11-806175-6 ; 978-1-11-806369-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009140114