Aufbau von Retail Brands in jungen Auslandsmärkten : Bewertung westlicher Unternehmen des Lebensmittelhandels in Rumänien
Year of publication: |
2009
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Authors: | Swoboda, Bernhard ; Berg, Bettina ; Pop, Nicolae Al. ; Dabija, Dan Cristian |
Published in: |
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert. - Wiesbaden : Gabler, ISBN 3-8349-1457-6. - 2009, p. 469-495
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Subject: | Lebensmitteleinzelhandel | Food retailing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Rumänien | Romania |
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