Augmented reality marketing to enhance museum visit intentions
Year of publication: |
2023
|
---|---|
Authors: | Wu, Chih-Hung ; Lin, Yi-Fang ; Peng, Kang-Lin ; Liu, Chih-Hsing |
Published in: |
Journal of Hospitality and Tourism Technology. - Emerald Publishing Limited, ISSN 1757-9880, ZDB-ID 2536149-1. - Vol. 14.2023, 4, p. 658-674
|
Publisher: |
Emerald Publishing Limited |
Subject: | Augmented reality marketing | Museum marketing | Motivation model | Inspiration model | AR | 增强现实营销 | 博物馆营销 | 动机模型 | 启发模型 |
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