Authenticity under threat : when social media influencers need to go beyond self-presentation
Year of publication: |
2020
|
---|---|
Authors: | Audrezet, Alice ; Kerviler, Gwarlann de ; Moulard, Julie Guidry |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 557-569
|
Subject: | Influencer marketing | Social media | Authenticity | Fashion | Social Web | Social web | Mode | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
-
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal, (2024)
-
Saima, (2021)
-
Reinikainen, Hanna, (2020)
- More ...
-
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett, (2024)
-
Pez, Virginie, (2015)
-
Adoption of in-store mobile payment : are perceived risk and convenience the only drivers?
Kerviler, Gwarlann de, (2016)
- More ...