Avatar Business Value Analysis : A Method for the Evaluation of Business Value Creation in Virtual Commerce
Year of publication: |
2013
|
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Authors: | Arakji, Reina Y. ; Lang, Karl Reiner |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Economic Commerce Research, 2008 |
Classification: | L21 - Business Objectives of the Firm ; L96 - Telecommunications ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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