Azores: more than a tourist destination
Purpose This paper aims to share the Azorean Government perspective and strategy for managing the current and estimated future tourism growth, assuring a sustainable destination approach, based on political commitment to integrate energy, environment and tourism in the same department. This paper also provides guidance and some key points for action pertinent to other destinations. Design/methodology/approach Content analysis of the development of Azores as a tourist destination and the strategies of the Azorean Regional Government relating to tourism development. Findings From an analysis of the Azores tourism statistics of the past three years, it is possible to predict that the levels of growth from supply and demand will continue to improve in a balanced way. The policies to be implemented in accordance with the Azorean government’s program for the next four years make clear that the Azores are perfectly positioned in relation to one of the fastest growing tourism segments in the world: adventure tourism and active nature. Practical implications This paper promotes the attractions of the Azores as an example in terms of sustainable practice policies. Originality/value Given current developments in world tourism, this paper considers the growth of tourism in the Azores. It also presents statistical data that confirms the sustained growth of the destination and the policies that are being developed to maintain the sustainability of the nine islands of the Azores.
Year of publication: |
2017
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Authors: | Guerreiro, Marta |
Published in: |
Worldwide Hospitality and Tourism Themes. - Emerald Publishing Limited, ISSN 1755-4225, ZDB-ID 2501283-6. - Vol. 9.2017, 6, p. 653-658
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Publisher: |
Emerald Publishing Limited |
Subject: | Sustainable tourism | Azores | Nature tourism | Preserved | Unique |
Saved in:
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