B2B Brand Management
by Philip Kotler, Waldemar Pfoertsch
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Kotler, Philip (contributor) ; Pförtsch, Waldemar A. (contributor) |
| Publisher: |
Berlin, Heidelberg : Springer Berlin Heidelberg |
| Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Business-to-Business-Marketing | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (XVI, 357 p, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-540-44729-0 ; 978-3-540-25360-0 |
| Other identifiers: | 10.1007/978-3-540-44729-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013520574