Balancing Internal and External Market Orientations
Year of publication: |
1999
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Authors: | Lings, Ian N. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 4, p. 239-264
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Saved in:
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