Bargaining Behavior and Acculturation: A Cross-Cultural Investigation
Year of publication: |
2001
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Authors: | Nyer, Prashanth U. ; Gopinath, Mahesh |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 14.2001, 2-3, p. 101-122
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