Beating the odds in the innovation arena: the role of market and technology signals classifications and noise
Year of publication: |
2007
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Authors: | Leenders, Mark A. A. M. ; Voermans, Corné A. M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 4, p. 420-429
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Subject: | Anwendung von Signal Detection Theory (SDT) | Innovationsmanagement | Innovation management | Innovationswettbewerb | Technology competition | Signalling | Marketingtheorie | Marketing theory |
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