Bedeutung von In-Game Advertising im Media-Mix aus Sicht der Mediaagenturen
Alexander Groß
| Year of publication: |
2010
|
|---|---|
| Authors: | Groß, Alexander |
| Publisher: |
Hamburg : Diplomica-Verl. |
| Subject: | Werbung | Werbeagentur | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 134 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8366-9283-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008757204