Behavioral pricing

guest editors Sarah Maxwell and Hooman Estelami

The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States

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Year of publication:	c2005
Other Persons:	Estelami, Hooman (contributor) ; Maxwell, Sarah (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Preismanagement \| Pricing strategy \| Theorie \| Theory \| Verhaltensökonomik \| Behavioral economics \| Börsenkurs \| Share price \| Konsumentenverhalten \| Consumer behaviour \| Preis \| Price

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Extent:	Online-Ressource (48 p)
Series:	Journal of Product and Brand Management ; v.14 Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image; Electronic reproduction; Available via World Wide Web
ISBN:	1-84544-817-0 ; 978-1-84544-817-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012673208