Being better vs. being different : differentiation, competition, and pricing strategies in the Spanish hotel industry
Year of publication: |
2013
|
---|---|
Authors: | Becerra, Manuel ; Santaló, Juan ; Silva, Rosario |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 34.2013, p. 71-79
|
Subject: | Hotellerie | Hotel industry | Preisdifferenzierung | Price discrimination | Preiswettbewerb | Price competition | Spanien | Spain |
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