Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies
Year of publication: |
2007
|
---|---|
Authors: | Kotler, Philip ; Pfoertsch, Waldemar |
Other Persons: | Napoli, Julie (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 22.2007, 6, p. 357-362
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business‐to‐business marketing | Brand management | Marketing strategy | International marketing |
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