Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective
Year of publication: |
2014
|
---|---|
Authors: | Anisimova, Tatiana |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 17.2014, 4, p. 441-463
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Managers | Stakeholders | Corporate image | Corporate branding | Car industry | In-depth interviews |
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