Benchmarking to improve a strategy and marketing in pharmaceuticals
Year of publication: |
2014
|
---|---|
Authors: | G. Goncharuk, Anatoliy ; Getman, Maryna |
Published in: |
Benchmarking: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 21.2014, 3, p. 364-385
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategy | Benchmarking | Ukraine | Marketing process | Pharmaceutical company |
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