Benefit-based O2O commerce segmentation : a means-end chain approach
Year of publication: |
2019
|
---|---|
Authors: | Xiao, Lin ; Guo, Zixiu ; D'Ambra, John |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 2, p. 409-449
|
Subject: | O2O commerce | Benefit-based segmentation | Consumption relevant cognitive structure | Means-end chain theory |
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