BEST PRACTICE - Listening Begins at Home - Listening to employees makes good business sense. But it's not as easy as it sounds, and company leaders are often oblivious to employee concerns. Three years ago, Procter & Gamble launched a major research initiative to learn why the morale of its marketing group was so low. The results set in motion the most dramatic redesign of the company's marketing ...
Year of publication: |
2003
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Authors: | Stengel, James R. ; Dixon, Andrea L. ; Allen, Chris T. |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2003, p. 106-118
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