Beyond national culture: implications of cultural dynamics for consumer research
Year of publication: |
2006
|
---|---|
Authors: | Samuel Craig, C. ; Douglas, Susan P. |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 23.2006, 3, p. 322-342
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cross‐cultural studies | National cultures | Globalization | Consumer behaviour |
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