Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable
Year of publication: |
2016
|
---|---|
Authors: | Kapferer, Jean-Noël ; Valette-Florence, Pierre |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 2, p. 120-133
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand love | Luxury | PLS modeling | Desirability | Growth | Rarity |
-
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël, (2016)
-
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M., (2018)
-
Kapferer, Jean-Noël, (2021)
- More ...
-
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël, (2016)
-
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël, (2022)
-
Kapferer, Jean-Noël, (2021)
- More ...