Beyond relationship marketing… Anticipating what customers want
These specialists in marketing and customer intelligence challenge Don Peppers' and Martha Rogers' reliance on past customer behavior, as suggested in their recent article “A Marketing Paradigm: Share of Customer, Not Market Share” in the March/April 1995 issue of Planning Review.
Year of publication: |
1995
|
---|---|
Authors: | Freid, Connie ; Freid, Stan |
Published in: |
Planning Review. - MCB UP Ltd, ISSN 2377-7613, ZDB-ID 2067385-1. - Vol. 23.1995, 4, p. 40-45
|
Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Beyond Relationship Marketing: ANTICIPATING WHAT CUSTOMERS WANT
Freid, Connie, (1995)
-
Freid, Stan, (2000)
-
Using chaos to stimulate emerging Internet business
Freid, Stan, (2000)
- More ...