Beyond Segmentation - Does your company want to satisfy a niche or gain a foothold in the market?
Year of publication: |
2004
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Authors: | Raynor, Michael E. ; Weinberg, Howard S. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 13.2004, 6, p. 22-29
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Saved in:
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