Beyond the gift shop : boost revenue, your brand, and patient satisfaction with strategic healthcare retail
Mindy Thompson-Banko
| Alternative title: | Strategic healthcare retail |
|---|---|
| Year of publication: |
c2009
|
| Authors: | Thompson-Banko, Mindy |
| Publisher: |
Chicago, IL : HAP/Health Administration Press |
| Subject: | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Gesundheitsversorgung | Health care | Krankenhaus | Hospital | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Patienten | Patients |
Online Resource
| Extent: | Online-Ressource (xiv, 130 p) ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Electronic reproduction; Available via World Wide Web |
| ISBN: | 1-56793-304-1 ; 978-1-56793-304-8 ; 978-1-56793-304-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673996