Beyond the marketing concept
Year of publication: |
1979
|
---|---|
Authors: | Bennett, Roger C. ; Cooper, Robert G. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 22.1979, 3, p. 76-83
|
Subject: | Absatz | Innovation | Absatzplanung |
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