Beyond traditional word-of-mouth : an expanded model of customer-driven influence
Year of publication: |
2013
|
---|---|
Authors: | Blazevic, Vera ; Hammedi, Wafa ; Garnefeld, Ina ; Rust, Roland T. ; Keiningham, Timothy |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 3, p. 294-313
|
Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
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