Beyond traditional word‐of‐mouth
Year of publication: |
2013
|
---|---|
Authors: | Blazevic, Vera ; Hammedi, Wafa ; Garnefeld, Ina ; Rust, Roland T. ; Keiningham, Timothy ; Andreassen, Tor W. ; Donthu, Naveen ; Carl, Walter |
Other Persons: | Kandampully, Jay (ed.) |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 24.2013, 3, p. 294-313
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Customer satisfaction | Customer‐driven influence | Word‐of‐mouth | Goal theory | Customer‐to‐customer interactions | Dual processing | Impulsive behavior | Reflective behavior |
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