Biased attributions of a price increase: effects of culture and gender
Year of publication: |
1999
|
---|---|
Authors: | Maxwell, Sarah |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 1, p. 9-23
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer attitudes | Consumer behaviour | Consumer marketing | Gender | National cultures | Pricing strategy |
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