Bidder motives in cause-related auctions
Year of publication: |
2009
|
---|---|
Authors: | Haruvy, Ernan ; Popkowski Leszczyc, Peter T. L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 4, p. 324-331
|
Subject: | Auktion | Auction | Wohltätigkeit | Charity | Motivation |
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