Black and White perceptions of competing stores : an application on nonmetric multidimensional scaling
Year of publication: |
1971
|
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Authors: | Whipple, Thomas W. ; Neidell, Lester A. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 47.1971/72, 4, p. 5-20
|
Subject: | Marktforschung | Verbraucher | Einzelhandel | Vereinigte Staaten | Buffalo |
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