BLUE OCEAN OR FAST-SECOND INNOVATION? A FOUR-BREAKTHROUGH MODEL TO EXPLAIN SUCCESSFUL MARKET DOMINATION
Year of publication: |
2010
|
---|---|
Authors: | BUISSON, BERNARD ; SILBERZAHN, PHILIPPE |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 14.2010, 03, p. 359-378
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Breakthroughs | strategy | First Mover | Fast Second | pioneer | colonisator |
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