Bodysnatching in the marketplace : market-focused health activism and compelling narratives of dys-appearance
Year of publication: |
September 2018
|
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Authors: | Cronin, James ; Hopkinson, Gillian |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 3, p. 269-286
|
Subject: | Activism | bodily dys-appearance | consumer subjectivity | food | health | Jamie Oliver | narrative | neo-liberalism |
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