Book Review - The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Year of publication: |
2001
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Authors: | Stern, Barbara B. ; Ratneshwar, S. ; Mick, David Glen ; Huffman, Cynthia |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 4, p. 83-87
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