Boston Market

By 1997, Boston Market had gone through a spectacular period of growth, from 32 stores to 1,200 restaurants. This case discusses the company's growth strategies (financial, organizational, marketing, and operational). By 1998, the company was on the verge of financial disaster. What went wrong and what could be an effective turnaround strategy?

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Year of publication:	[2008]
Authors:	Gale, Christopher
Other Persons:	Landel, Robert (contributor) ; Lacey, Brian (contributor)
Publisher:	[2008]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Notes:	In: , Vol. , pp. 1-13
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012773913