Brand advertising and "price performance labelling" : a modest proposal
Year of publication: |
1974
|
---|---|
Authors: | Smith, Samuel A. |
Published in: |
Antitrust law & economics review. - Vero Beach, Fla. : Antitrust Law & Economics Review, ISSN 0003-6048, ZDB-ID 700356-0. - Vol. 7.1974/75, 2, p. 29-46
|
Subject: | Vereinigte Staaten | Verbraucherschutz | Markenartikel | Produktgestaltung | Preisgestaltung |
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