Brand and goodwill accounting strategies
Year of publication: |
1990
|
---|---|
Other Persons: | Power, Michael (contributor) |
Publisher: |
New York [u.a.] : Woodhead-Faulkner |
Subject: | Image | Warenzeichen | Rechnungswesen |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Das Marken- und Firmen-Image : Theorie, Praxis, Methodik und Analyse ; (Beispiel: Nestle)
Johannsen, Uwe, (1968)
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Erfolgreiche Marken sind kein Zufall
Kündig, Renata, (1988)
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Brand awareness and image in relation to purchasing behaviour
Brown, Michael, (1967)
- More ...
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Opportunity out of crisis: Economic sociology and the analysis of risk, regulation and security
Power, Michael, (2009)
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Risk management and business regulation
Baldwin, Robert, (2000)
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Fair value accounting, financial economics and the transformation of reliability
Power, Michael, (2010)
- More ...