Brand architecture (B2B)
Year of publication: |
2006
|
---|---|
Authors: | Orians, Wolfgang |
Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 245-255
|
Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |
-
Juntunen, Mari, (2020)
-
Wind, Yoram, (2008)
-
Media consumer brand equity : implications for advertising media planning
Ots, Mart, (2008)
- More ...
-
Orians, Wolfgang, (1994)
-
Markenarchitektur (B2B) : Schlüsselfaktoren für Aufbau und Pflege einer Markenarchitektur
Orians, Wolfgang, (2006)
-
Orians, Wolfgang, (1994)
- More ...