Brand Asset Management: Driving Profitable Growth through Your Brands
Year of publication: |
2001
|
---|---|
Authors: | Rich, Michael K. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 16.2001, 1, p. 69-72
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Product management | Brand loyalty | Brand valuation |
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