Brand-based competition in the agri-food sector : evidences from Italian SMEs
Year of publication: |
2008
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Authors: | Del Vecchio, Pasquale ; Ndou, Valentina ; Sadguy, Nezha |
Published in: |
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria. - Bonn : ILB, ISBN 978-3-932887-96-3. - 2008, p. 531-541
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Subject: | Agroindustrie | Agro-industry | KMU | SME | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Italien | Italy |
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