Brand choice
Year of publication: |
1977
|
---|---|
Authors: | Wind, Yoram |
Published in: |
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications. - Washington, D.C. : U.S. Gov. Print. Off.. - 1977, p. 239-258
|
Subject: | Markenartikel | Vereinigte Staaten |
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