Brand commitment in consumer-brand relationships : an investment model approach
Year of publication: |
2009
|
---|---|
Authors: | Sung, Yongjun ; Campbell, William Keith |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 2, p. 97-113
|
Subject: | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Sozialpsychologie | Social psychology | Faktorenanalyse | Factor analysis | USA | United States |
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