Brand communities : influencing organisations' identities and their perception of the business environment
Year of publication: |
2011
|
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Authors: | Lipinski, John ; Walsh, Michael F. ; Crothers, Laura M. |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 4.2011, 4, p. 363-377
|
Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Wahrnehmung | Perception | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
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